Blog: Brainstorming – are you doing it right?

When it comes to creative thinking, few tools are as popular as brainstorming. Developed in the early 1950s by an American adman, the technique has been used indiscriminately by teams...

Blog: Helping butchers innovate

“If this were a good idea, someone would have done it already”: this is what we heard, over and over again, while trying to develop new business concepts for traditional butcher shops in Germany...