Creating New Businesses


The challenge. In the face of increasing regulation and fast technological change, how could the future of the energy-giant look like in Germany?

The solution. Employees from different areas and hierarchies designed promising new business models from scratch. Starting with concrete opportunity fields, teams developed ideas out of user needs and tested them intensively. After iteration, the final solutions were presented to the company’s top management, which decided to further invest in all of them.

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